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Wool carpet has long been a popular form of flooring as they have excellent performance and are excellent from an environmental point of view too.
Wool carpets are very hard wearing and therefore make an excellent flooring choice for areas of high traffic, such as hallways and stairs.
They have great longevity and stand the test of time; they have a crimp in the fibre meaning that a wool carpet has the ability to bounce back under heavy footfall allowing the carpet to retain its original appearance and reduce wear and tear. Unlike synthetic fibres, wool carpet fibres don’t flatten over time. British wool carpets are very resilient, with strong long-lasting fibres
A natural insulator and warm and soft underfoot, wool carpets bring a touch of luxury underfoot. New Zealand wool carpets are particularly soft.


Due to natural oils, wool carpets do not soil easily and can be spot cleaned to remove stains easily.
With the environment evermore at the forefront of our minds, wool is a great ecofriendly choice. Coming from a natural source thanks to annual sheering, wool production has no impact on the environment, unlike other carpet choices.
Wool also biodegrades, composts easily and breaks down, adding nutrients back into the earth, supporting plant growth.
It’s insulating properties also mean that it is energy efficient, helping keep your home warm.
On stairs, wool is good choice in terms of safety. It adds an element of grip underfoot to help prevent slips and provides a soft base helping prevent injury.
It is also self-cleaning and air purifying, as it holds toxins from the air in its fibres until hoovered, therefore keeping allergies at bay.
It is also fire retardant, making it a safer choice for the home.
Wool carpets have long been used in the home and for good reason. Their resilience joined with the fact they have their own natural safety features and are environmentally friendly makes it a very desirable flooring choice.
They are not only aesthetically pleasing, but they are also intrinsically practical.
100% wool carpets and mixed wool blends come in many colours and styles, including Berber, Loop, Velvet, and twist.
